12 Best Etsy SEO Tools in 2024: Boost Your sales

As an Etsy seller, you’re probably familiar with the challenges of making your products to be seen in a competitive marketplace. With thousands of listings, standing out and making your product in first page isn’t easy, but there’s good news: etsy seo tools can help. These tools are like secret weapons that give you insights into keywords, competition, and ways to optimize your shop, so it reaches the right audience. In this article, we’ll go over the 12 best Etsy SEO tools for 2024 to help you drive more traffic and boost sales.

Does SEO Matter on Etsy?

When you think of SEO (Search Engine Optimization), you might think about Google, but Etsy has its own search (seo) engine and its own way of ranking products. SEO on Etsy is important if you want your products to show up in searches and be found by customers. By understanding how Etsy’s search engine works and using the right etsy seo tools, you’ll be able to improve your shop’s visibility, attract more potential buyers, and, ultimately, increase your sales.

Imagine two Etsy sellers, Sarah and Mike, who both sell handmade candles. Sarah uses Etsy SEO tools to optimize her listings. She researches the best keywords, updates her tags, and checks competitor listings regularly. Her candles appear in top search results, attracting a steady stream of shoppers, and her sales continue to grow, all this without paying ads on etsy.

Mike, on the other hand, doesn’t use any etsy seo tools. He lists his products with minimal keywords and doesn’t consider what shoppers are searching for. His listings often go unnoticed, and he struggles to get views. This difference in strategy is why Etsy SEO tools matter: they give sellers like Sarah an edge by improving visibility, bringing in more buyers, and, ultimately, helping her make more sales.

How to Get More Views on Etsy?

More views mean more potential sales. To get more views, Etsy sellers need to focus on things like keywords, tags, and descriptions. etsy seo tools can help you find the best keywords and fine-tune your listings so they appeal to both Etsy’s search engine and buyers. Additionally, choosing the right tags and creating detailed descriptions will make it easier for customers to find your products.

12 Best Etsy SEO Tools for 2024

Can You Use Etsy SEO Tools for Free, or Do They Require a Subscription?

Many Etsy SEO tools come with both free and paid options. Tools like eRank and EtsyHunt offer free versions that allow you to access basic keyword research and product insights. These are great for beginners who want to try out some essential features without paying upfront. However, if you’re looking for deeper insights like competitor analysis, listing audits, or trend reports—you may need a paid subscription. Premium plans unlock advanced tools that can give you an edge in a crowded market. So, while free versions are useful, investing in a subscription can take your shop to the next level by providing a fuller picture of how to optimize your listings.

1. Marmalead

Marmalead is a popular etsy seo tool that provides deep insights into keywords and trends, helping you know what buyers are actively searching for. With Marmalead, you’ll be able to choose keywords that get your listings seen and drive more traffic to your shop. If you want more sales, Marmalead makes it easier to understand which tags and descriptions to use to help you rank higher and sell more.

• Pricing: Starts at $19/month
• Ease of Use: Very straightforward, with guides for beginners
• Free Plan Available: No, but offers a free trial
• Beginner Friendly: Yes, designed for new sellers
• Number of Users: Over 10,000 Etsy sellers
• Support Quality: Good, responsive support team
• Special Feature: Trend insights for seasonal keywords

2. EtsyHunt

EtsyHunt gives you everything you need to discover new product ideas and the best keywords for your shop. This etsy seo tool helps you analyze competitors and identify high-demand products. If you want to increase your views and sell more, EtsyHunt is ideal for researching what works on Etsy and how you can do it better.

• Pricing: Free plan available; paid plans start at $9/month
• Ease of Use: Simple, with a well-organized dashboard
• Free Plan Available: Yes
• Beginner Friendly: Absolutely, perfect for new users
• Number of Users: Growing community of Etsy sellers
• Support Quality: Excellent and quick responses
• Special Feature: In-depth competitor analysis

3. Sale Samurai

Sale Samurai is an Etsy SEO tool focused on keyword research and helping you find high-ranking terms. This seo tool lets you analyze your competitors’ keywords and tags, so you can adjust your own strategy. Sale Samurai can save you time and help you reach more people, which means more views, and potentially more sales!

• Pricing: Starts at $9.99/month
• Ease of Use: Clean, easy-to-navigate interface
• Free Plan Available: No, but affordable for most
• Beginner Friendly: Yes, with tutorials available
• Number of Users: Thousands of Etsy sellers
• Support Quality: Very good
• Special Feature: Advanced keyword filtering options

4. eRank

eRank provides a full suite of tools for Etsy sellers, from keyword suggestions to competitive insights and rank tracking. This Etsy SEO tool helps you understand both your shop’s performance and your competitors’. If you’re serious about boosting sales, eRank gives you the insights to improve visibility and target the right keywords for Etsy success.

• Pricing: Free and paid plans, starting at $5.99/month
• Ease of Use: Extremely user-friendly
• Free Plan Available: Yes
• Beginner Friendly: Perfect for beginners with guides
• Number of Users: Large Etsy seller base
• Support Quality: Strong, with community support
• Special Feature: Rank tracking and competitive analysis

5. EverBee

EverBee helps you find product ideas and understand what’s selling well on Etsy. This etsy seo tool gives sales estimates, making it ideal if you want to sell products with high demand. With EverBee, you’ll have the data you need to make smart decisions, target the right keywords, and grow your sales faster.

• Pricing: Free and paid plans, starting at $9/month
• Ease of Use: Very easy to use
• Free Plan Available: Yes
• Beginner Friendly: Yes
• Number of Users: Rapidly growing user base
• Support Quality: Dependable and quick support
• Special Feature: Sales estimate insights for products

6. Crest

Crest is an all-in-one seo tool for Etsy SEO that offers keyword research, analytics, and product trend tracking. It provides real-time data on product performance, so you know what to focus on. Crest is an excellent choice if you’re looking to improve your listing’s reach, attract more buyers, and boost your income.

• Pricing: Starts at $7.99/month
• Ease of Use: Very simple, even for beginners
• Free Plan Available: No
• Beginner Friendly: Absolutely, with easy setup
• Number of Users: Growing steadily
• Support Quality: Good customer service
• Special Feature: Real-time data updates

7. Product Flint

Product Flint is an Etsy SEO tool focused on helping you find high-demand product ideas. This tool gives you insights into what’s trending and profitable on Etsy, helping you target listings that bring in sales. With Product Flint, you’ll have the info to create listings that rank and sell well.

• Pricing: Starts at $8/month
• Ease of Use: Straightforward with a clean interface
• Free Plan Available: No
• Beginner Friendly: Yes, suitable for all levels
• Number of Users: Active community of Etsy sellers
• Support Quality: Responsive support
• Special Feature: Trend analysis for product ideas

8. Koalanda

Koalanda helps you understand Etsy’s search trends and find the keywords that buyers are using. This etsy seo tool provides insights that let you fine-tune your listings for more visibility and better sales. If you want your shop to grow, Koalanda gives you the tools to get seen and sell more.

• Pricing: Free plan available; paid plans start at $7/month
• Ease of Use: Beginner-friendly
• Free Plan Available: Yes
• Beginner Friendly: Yes, designed for ease of use
• Number of Users: Expanding user base
• Support Quality: Great support options
• Special Feature: Search trend insights

9. Insight Factory

Insight Factory provides keyword research, competitor analysis, and product data for Etsy sellers. It helps you find what keywords and tags your top competitors use, so you can make better decisions for your shop. Using Insight Factory, you’ll be able to boost views and reach more buyers.

• Pricing: Free plan available; paid plans start at $10/month
• Ease of Use: Very intuitive
• Free Plan Available: Yes
• Beginner Friendly: Perfect for new sellers
• Number of Users: Growing community
• Support Quality: Good customer service
• Special Feature: Competitor tag insights

10. Alura

Alura is one of the best all-around etsy seo tools for keyword research and listing optimization. It provides detailed insights into what’s selling and helps you fine-tune your listings for better rankings. Alura is perfect for sellers looking to attract more traffic and boost sales on Etsy.

• Pricing: Starts at $9/month
• Ease of Use: Clean interface, easy to use
• Free Plan Available: No, but offers free trial
• Beginner Friendly: Yes, beginner-friendly features
• Number of Users: Large user community
• Support Quality: Excellent support
• Special Feature: Listing optimization insights

11. Keyword Tool Dominator

Keyword Tool Dominator is one of the best etsy seo tools that focused on keyword research. It provides high-demand keywords for your listings, giving you the power to attract more viewers. With this tool, you’ll be able to target search terms that bring more buyers to your shop.

• Pricing: Starts at $48 (one-time fee)
• Ease of Use: Very easy to use
• Free Plan Available: No
• Beginner Friendly: Great for beginners focused on keywords
• Number of Users: Large user base
• Support Quality: Fast, responsive support
• Special Feature: Keyword data across multiple platforms

12. Merch Titans

Merch Titans is a powerful etsy seo tool that specializes in keywords and tags for your listings. With Merch Titans, you’ll be able to find the best keywords for your products, helping you reach more buyers and improve your visibility on Etsy’s search engine.

• Pricing: $9.99/month
• Ease of Use: Simple and easy to navigate
• Free Plan Available: No
• Beginner Friendly: Yes, user-friendly for all levels
• Number of Users: Growing community of sellers
• Support Quality: Good support team
• Special Feature: Advanced keyword research tool

Which Are the Best Etsy SEO Tools Available in 2024?

In 2024, there are a wide range of etsy seo tools available, but which one is best depends on your unique needs as a seller. If you’re just starting out, tools like eRank and EtsyHunt offer free plans that are beginner-friendly. For those looking for in-depth insights, Marmalead and Sale Samurai provide powerful options. Whether you want to research keywords, analyze competitors, or explore trending products, there’s an Etsy SEO tool that’s just right for your shop.

Tool	Best For	Free Plan	Pricing	Ease of Use	Special Feature
eRank	Beginners and Tag Insights	Yes	Free / Paid Plans	Very Beginner-Friendly	In-depth tag analysis and trend tracking
EtsyHunt	Competitor Analysis & Trends	Yes	Free / Paid Plans	Easy	Competitor tracking for trending items
Alura	Keyword and Product Research	Yes	Free / Paid Plans	Very User-Friendly	Simple keyword finder and listing audits
EverBee	Sales Insights and Research	Yes	Free / Paid Plans	Beginner-Friendly	Revenue estimates and product insights

How Do Etsy SEO Tools Help with Keyword Research?

Etsy seo tools simplify keyword research by showing you what shoppers are actually searching for. They help you find popular keywords, understand their traffic potential, and pick the best phrases for your listings. By using keywords with high search volume, your products have a better chance of appearing in search results and reaching interested buyers. With these tools, you can also get suggestions for related terms, letting you add keywords you may not have thought of. In the end, using Etsy SEO tools helps you target the right audience, so more buyers can find your shop and products.

FAQ: About Etsy SEO Tools

How do these tools differ from traditional SEO tools?
etsy seo tools are specifically designed for Etsy’s platform. Instead of focusing on backlinks, technical audits, or web pages like traditional SEO tools, Etsy SEO tools help with things like choosing effective product tags, creating optimized listing details, and finding the best keywords to rank on Etsy’s search engine. They’re tailored to give you insights on how Etsy buyers search, so you can adapt your listings to get noticed by your target audience.

Which tool is the best for beginners?
For new sellers, user-friendly Etsy SEO tools like Alura and EtsyHunt are ideal. They offer straightforward features to help you quickly find relevant keywords, analyze competitor listings, and start optimizing without the learning curve that more advanced tools might require. Beginners can easily understand these tools, making it simple to improve visibility and draw in more buyers.

Can Etsy SEO tools guarantee higher rankings?
While Etsy SEO tools provide valuable insights to help improve your listings, they don’t guarantee top rankings on their own. Higher rankings also depend on the quality of your photos, descriptions, pricing, customer reviews, and engagement metrics. However, using an Etsy SEO tool can certainly boost your chances by helping you understand what shoppers are looking for and tailoring your listings to match those preferences.

Are Etsy SEO tools suitable for small or new shops?
Absolutely! Etsy SEO tools are a great investment for small or new shops because they offer affordable ways to increase visibility. By using these tools, you can better understand what keywords to target, how to improve your tags, and make your shop more discoverable to potential buyers. This can help small shops compete with larger ones by making sure they’re optimized for Etsy’s search algorithm.

How often should you use Etsy SEO tools to maintain your shop’s ranking?
Regular use of Etsy SEO tools is recommended, especially if you’re actively adding new products or adjusting listings. By consistently checking in with your chosen tool, you can keep up with trending keywords, stay aligned with buyer searches, and ensure your shop maintains strong visibility. Many sellers review their listings every month or quarter, while others use Etsy SEO tools weekly to stay ahead.

In creating this guide, I gathered pieces of information from trusted sources and industry blogs to provide you with the best and most up-to-date information on Etsy SEO tools. These resources help ensure that you’re getting reliable advice for boosting your Etsy shop’s visibility and sales.

If you’re looking for even more seo tools or professional services, feel free to explore my homepage. I offer tailored website design, SEO, blog writing, and full website builds from scratch to help grow your business. For any specific needs or questions, reach out through the contact page, I’m here to help.