Selling on Amazon isn’t as easy as it used to be. With so many sellers competing for attention, standing out can feel like a battle. Your product could be amazing, but it might as well be invisible if it’s not showing up in search results. That’s where best amazon seo tools come in. By optimizing your listings, you can outshine the competition, get seen by more shoppers, and turn clicks into sales. It’s all about working smarter.
Table of Contents
In this guide, I will dive into the best Amazon SEO tools every seller needs to succeed. These tools will help you to optimize your product listings, rank higher, and drive more traffic to your page—all without wasting your time. Whether you’re new to Amazon or pro, these powerful tools will give you the edge you need to boost your sales and grow your business.
Why is Amazon SEO Important?
When you’re selling on Amazon, SEO is your secret weapon for bringing in traffic without spending on ads. Shoppers trust the products that appear on the first page of search results, often skipping past the ads entirely. Why? Because organic listings feel more authentic and reliable. If you’re just starting or working with a limited budget, focusing on SEO can make all the difference.
By optimizing your listings with the best Amazon SEO tools, you’ll improve your chances of showing up where it matters most—right in front of potential buyers. So, instead of burning through your budget on ads, invest your time in fine-tuning your Amazon SEO strategy. It’s the smarter, more sustainable way to grow your business.
Is SEMrush Good for Amazon?
SEMrush is a powerhouse for general SEO, but when it comes to Amazon, it’s more of a supportive tool than a dedicated solution. While it excels in keyword research, competitor analysis, and tracking trends, it lacks specialized features tailored to Amazon’s unique algorithm. Still, pairing SEMrush with the best Amazon SEO tools can give sellers a broader view of their competition and help refine strategies for success.
How to Get an Amazon Listing on the First Page
There are three main ways to get your Amazon listing on the first page: SEO, ads, or sharing on social media. For long-term success, SEO is the most cost-effective and it is more effective with our list Of The best amazon seo tools. Ads provide quicker visibility, while social sharing can build brand awareness. Here are 7 unique strategies to boost your product’s visibility:
- Keyword Optimization: Use high-ranking, long-tail keywords in your title and bullet points.
- Customer Reviews: Encourage satisfied buyers to leave positive reviews to build trust.
- Product Images: Use high-quality, optimized images that meet Amazon’s guidelines.
- Enhanced Brand Content: Add A+ Content to make your listing stand out with visuals.
- Sales Velocity: Offer promotions or discounts to boost sales quickly and improve rankings.
- Backend Keywords: Utilize the backend keyword section to include terms you couldn’t fit on the front end.
- Stock Availability: Always keep your inventory stocked to avoid losing rankings due to “out of stock” status.
13 Best Amazon SEO Tools in 2024
Jungle Scout
Jungle Scout is one of the best Amazon SEO tools for sellers looking to find winning products and optimize their listings. It’s great for researching top-performing products and tracking competitors. If you’re starting, it helps you identify profitable niches and keywords. It’s a favorite for both beginners and experienced sellers who want data-driven insights.
- Price: Starts at $29/month
- Free Plan Availability: No, but offers a free trial
- Number of Users: Over 500,000
- Ease of Use: User-friendly dashboard
- Beginner Friendly: Yes, with helpful tutorials
- Support Quality: Excellent, 24/7 customer support
- Special Feature: Product tracker for monitoring sales trends
ZonGuru
ZonGuru focuses on helping sellers maximize their potential with detailed data on keywords, sales estimates, and listing optimization. It’s one of the best Amazon SEO tools if you want to dive into the numbers and tweak your listings for better visibility and sales.
- Price: Starts at $49/month
- Free Plan Availability: No, but offers a 7-day trial
- Number of Users: Thousands of sellers
- Ease of Use: Intuitive design
- Beginner Friendly: Yes, with easy-to-follow guides
- Support Quality: Good, email and chat support available
- Special Feature: Niche finder for untapped product opportunities
Amalyze
Amalyze is an advanced tool perfect for data-driven sellers. It’s one of the best Amazon SEO tools for those who want to track keywords, analyze competitors, and improve product visibility. It’s designed for sellers who enjoy digging deep into data.
- Price: Customized pricing based on needs
- Free Plan Availability: No
- Number of Users: Niche audience, mostly advanced sellers
- Ease of Use: Moderate, best for experienced users
- Beginner Friendly: No, more suited for advanced users
- Support Quality: Excellent, personalized support
- Special Feature: Detailed competitor tracking
DataHawk
DataHawk is ideal for tracking your performance on Amazon. It provides insights into keyword rankings, sales trends, and listing optimization. It’s one of the best Amazon SEO tools for sellers looking to monitor and improve their Amazon presence efficiently.
- Price: Starts at $39/month
- Free Plan Availability: Yes, limited free plan
- Number of Users: Thousands of sellers
- Ease of Use: Simple and clean interface
- Beginner Friendly: Yes
- Support Quality: Great, responsive support team
- Special Feature: Keyword rank tracker
SmartScout
SmartScout is perfect for those wanting to understand the big picture on Amazon. It offers data on niches, brand performance, and keywords. It’s one of the best Amazon SEO tools for analyzing the market and finding opportunities to grow.
- Price: Starts at $97/month
- Free Plan Availability: No, but offers a free trial
- Number of Users: Growing user base
- Ease of Use: Easy to navigate
- Beginner Friendly: Yes, but more useful for intermediate users
- Support Quality: Solid support, email and chat available
- Special Feature: Market analysis for Amazon categories
Seller.Tools
Seller.Tools is an all-in-one solution for keyword research, listing optimization, and automation. It’s one of the best Amazon SEO tools for those who want to streamline their Amazon business and focus on high-level strategies.
- Price: Starts at $97/month
- Free Plan Availability: No, but free trial available
- Number of Users: Thousands of advanced sellers
- Ease of Use: Moderate, more features for advanced sellers
- Beginner Friendly: No, better for experienced sellers
- Support Quality: Excellent, with dedicated support
- Special Feature: Advanced automation tools for Amazon tasks
Viral Launch
Viral Launch is one of the best Amazon SEO tools for sellers who want to dominate the competition. It provides everything from product discovery to keyword research and listing optimization. Whether you’re launching a new product or refining your existing listings, Viral Launch gives you the data you need to outperform your competitors. It also offers market intelligence reports, helping sellers understand pricing trends and sales velocity for better decision-making.
- Price: Starts at $69/month
- Free Plan Availability: No, but offers a free trial
- Number of Users: Over 100,000
- Ease of Use: Easy to navigate with a modern interface
- Beginner Friendly: Yes, with comprehensive tutorials
- Support Quality: Excellent, live chat and email support
- Special Feature: Market intelligence for data-driven decisions
Keyword Tool Dominator
Keyword Tool Dominator focuses solely on helping you find the best keywords to boost your Amazon listings. It pulls data directly from Amazon’s search engine, giving you real-time suggestions for the most searched terms. It’s one of the best Amazon SEO tools if your primary goal is keyword discovery. This tool is especially useful for sellers who want to rank for long-tail keywords and niche search terms.
- Price: One-time payment of $49 per marketplace
- Free Plan Availability: Yes, limited searches available
- Number of Users: Over 50,000
- Ease of Use: Extremely simple interface
- Beginner Friendly: Yes, perfect for beginners
- Support Quality: Good, email support available
- Special Feature: Real-time keyword data from Amazon’s search engine
Sellozo
Sellozo is more than just an Amazon SEO tool—it’s a full-suite platform for automating and optimizing your Amazon PPC campaigns. It provides data on ad spend, sales, and keyword performance, making it a great tool for sellers who want to balance SEO with paid ads. If you’re looking for a tool to automate tedious tasks and focus on strategic growth, Sellozo is a fantastic option.
- Price: Starts at $149/month
- Free Plan Availability: No, but offers a free trial
- Number of Users: Thousands of sellers
- Ease of Use: Moderate, but intuitive after initial setup
- Beginner Friendly: No, better for experienced sellers
- Support Quality: Excellent, with dedicated account managers
- Special Feature: AI-powered PPC automation and bid optimization
Sonar
Sonar is a free tool from Sellics designed to help sellers find high-ranking keywords for their Amazon listings. It’s one of the best Amazon SEO tools if you’re on a budget but still want solid keyword data. Sonar uses a massive database of search terms to help sellers optimize their product titles, descriptions, and backend keywords.
- Price: Free
- Free Plan Availability: Yes, completely free
- Number of Users: Over 20,000
- Ease of Use: Very easy, minimal setup required
- Beginner Friendly: Yes, perfect for new sellers
- Support Quality: Limited support, mostly self-serve
- Special Feature: Comprehensive keyword research for free
FeedbackWhiz
FeedbackWhiz is a specialized tool designed to help sellers improve their customer feedback and reviews, which is crucial for Amazon SEO. It automates follow-up emails, review requests, and order notifications, ensuring you get the best possible feedback from your customers. This makes it one of the best Amazon SEO tools for enhancing your brand’s reputation.
- Price: Starts at $19.99/month
- Free Plan Availability: No, but offers a 30-day trial
- Number of Users: Thousands of sellers
- Ease of Use: Simple and straightforward interface
- Beginner Friendly: Yes, great for new sellers
- Support Quality: Good, email and chat support available
- Special Feature: Automated review and feedback management
TeraPeak
TeraPeak, owned by eBay, is a powerful market research tool that helps sellers find trending products and optimize their Amazon listings. It’s one of the best Amazon SEO tools for understanding sales trends and identifying new product opportunities. TeraPeak provides historical data, which can be valuable for sellers wanting to anticipate market shifts.
- Price: Starts at $19.99/month
- Free Plan Availability: No, but offers a trial
- Number of Users: Thousands across multiple platforms
- Ease of Use: Moderate, but detailed data presentation
- Beginner Friendly: Yes, but better for intermediate users
- Support Quality: Good, email support available
- Special Feature: Historical sales data for better market insights
Hypotenuse AI
Hypotenuse AI is an AI-driven content generation tool perfect for creating SEO-optimized product descriptions, titles, and bullet points. It’s one of the best Amazon SEO tools for sellers who need high-quality content quickly. The tool uses advanced AI to generate compelling, keyword-rich content that helps listings rank higher on Amazon’s search results.
- Price: Starts at $29/month
- Free Plan Availability: Yes, limited free plan
- Number of Users: Growing user base, thousands globally
- Ease of Use: Extremely easy, designed for simplicity
- Beginner Friendly: Yes, very user-friendly
- Support Quality: Excellent, live chat support available
- Special Feature: AI-generated content for Amazon listings
Top 4 Best Amazon SEO Tools
When it comes to the best Amazon SEO tools, Jungle Scout and Viral Launch stand out as top contenders. Jungle Scout is perfect for sellers who want an all-in-one solution for product research, keyword tracking, and listing optimization. It’s a powerful tool that helps you identify profitable products and analyze competitors, making it essential for anyone serious about selling on Amazon.
On the other hand, Viral Launch excels in product launches and keyword ranking. Its market intelligence and keyword research capabilities give you the insights needed to outperform competitors, especially when you’re trying to rank on Amazon’s first page. Both tools provide in-depth data and user-friendly interfaces, making them ideal for optimizing your Amazon listings and boosting sales.
| Tool | Pricing | Free Plan Availability | Number of Users | Ease of Use | Beginner Friendly | Review (out of 10) |
|---|---|---|---|---|---|---|
| Jungle Scout | $49/month | No, free trial | 500,000+ | Easy | Yes | 9/10 |
| ZonGuru | $49/month | No, free trial | Thousands | Moderate | Yes | 8.5/10 |
| Amalyze | Custom pricing | No | Thousands | Moderate | No | 7.5/10 |
| DataHawk | $99/month | Yes, limited plan | Thousands | Moderate | Yes | 8/10 |
| Viral Launch | $69/month | No, free trial | 100,000+ | Easy | Yes | 9/10 |
| Seller.Tools | $97/month | No, free trial | Thousands | Moderate | No | 8/10 |
How to get an Amazon listing on the first page?
1. Use Backend Keywords Wisely
Amazon allows sellers to include backend keywords—hidden terms that customers won’t see but help improve discoverability. These are essential for reaching a broader audience without cluttering your product title or description. Adding synonyms, alternative product uses, or regional keywords ensures your product appears in more searches, even if shoppers use different phrases. Think of these as secret ingredients that enhance your visibility without changing your listing’s front-facing content.
If you’re selling a yoga mat, include backend keywords like “exercise mat,” “pilates mat,” or even regional terms like “yoga mat UK” or “yoga mat for home workout.” These keywords don’t appear in your product’s visible text, but they help it show up in a variety of search results, making your listing more competitive in Amazon’s vast marketplace.
2. Optimize for Voice Search
Voice search is growing fast, and optimizing for it can set you apart. Customers using voice assistants like Alexa or Siri search with conversational phrases. Unlike traditional text searches, voice searches are often longer and more natural. By incorporating phrases that mimic spoken language, you’ll capture more traffic from voice searches, giving you an edge in the competitive Amazon landscape.
Example: Instead of using only short keywords like “best coffee mug,” include phrases such as “What’s the best coffee mug for keeping drinks hot?” or “Show me an insulated travel mug.” These longer, more conversational phrases help ensure your product appears when someone uses voice search to find it.
3. Leverage Competitor’s Weak Spots
One of the smartest ways to gain an edge is to analyze your competitors’ listings and reviews. Look for gaps or weaknesses in their keyword usage or product descriptions. Pay close attention to customer complaints or missed features in the reviews—this can reveal opportunities for you to position your product as the better option.
If competitors are selling a phone case but customers complain about durability, include keywords like “durable phone case” or “shockproof phone case” in your listing. By highlighting what they lack, you position your product as the superior choice, leading to better visibility and higher conversions.
4. Experiment with A+ Content
A+ Content allows sellers to add rich media elements like high-quality images, comparison charts, and enhanced product descriptions. This not only makes your listing more attractive but also improves conversion rates and SEO ranking. Amazon rewards listings that engage users and keep them on the page longer, so using A+ Content can directly impact your search ranking.
Instead of a plain text description, add a visually appealing layout with graphics showing your product’s features, benefits, and comparisons. For instance, if you’re selling a blender, use A+ Content to showcase its speed settings, blade quality, and size comparison with other blenders, making your product stand out.
5. Track Seasonal Trends with AI
Seasonal trends can significantly impact sales, and staying ahead of them can be a game-changer. AI-powered tools can monitor search trends and help you adjust your listings in real time based on holidays, seasons, or trending products. This ensures you stay relevant and visible when demand spikes.
If you sell home décor, use AI tools to track trends like “fall decorations” or “Christmas ornaments.” Update your listings to include these seasonal keywords and relevant images. This not only boosts visibility during peak shopping periods but also helps your product stay competitive throughout the year.
FAQ Section: about best amazon seo tools
1. What are the best Amazon SEO tools for free?
Some of the best Amazon SEO tools you can use for free are Sonar and Keyword Tool Dominator. These tools help you find the right keywords and analyze your rankings without spending money. They’re great if you’re starting out and need to focus on SEO without blowing your budget.
2. How do I choose the right Amazon SEO tool?
When choosing the right tool, think about your needs. Look for features like keyword tracking, competitor analysis, and ease of use. If you’re just starting, pick a tool that’s simple and fits your goals. The right tool should help you grow without being too complicated, go to our Comparison Table of the Best Amazon SEO Tools to help you to choose the right tool.
3. Can these tools help with keyword research?
Yes! Tools like Jungle Scout and Viral Launch are experts at finding high-traffic keywords with low competition. They help you discover the exact words buyers are searching for so your product stands out. This can make a big difference in how well your listing ranks.
4. How do Amazon SEO tools improve sales?
Best Amazon SEO tools help by optimizing your listings, using the best keywords, and making sure your product is more visible. When people find your product faster, they’re more likely to buy it. That means more traffic, more clicks, and better sales over time.
5. Are there tools specifically for listing optimization?
Yes, tools like FeedbackWhiz and Sellozo focus on improving your listings. They help you create better titles, descriptions, and images so your product gets noticed. This kind of optimization makes sure your product performs well and ranks higher.
6. How can I track my keyword rankings on Amazon?
You can use tools like DataHawk and Seller.Tools to track your keyword rankings. These tools show you how your product ranks over time, so you can make changes and stay ahead of the competition. Tracking helps you know what’s working and what needs improvement.
Conclusion
This blog about the best Amazon SEO tools was created with care by gathering information from trusted sources and personal insights. These tools are essential for sellers who want to stand out in Amazon’s competitive marketplace. If you’re hungry for more knowledge, check out our other blogs where I dive deeper into Amazon SEO strategies and tools that can make your listings unbeatable.
If you need help optimizing your Amazon store, I offer personalized services to help you grow your business faster. From keyword research to listing optimization, I’m here to help you succeed. Visit the Contact page to get started—let’s take your Amazon business to the next level together.
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